Common Thread
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Gently cleanses and hydrates without stripping your curl
82.7% Certified Organic Ingredients
Curly hair doesn't behave like straight hair — and it shouldn't be washed the same way either. The Clever Curl Cleanser works as a no-poo cleanse, removing product build-up, oils, and environmental residue without stripping the hair of its natural moisture. Built on a certified organic aloe vera base, it cleans with virtually no lather and leaves hair saturated and ready to condition.
The double-cleanse method is essential: the first application clears the surface, the second cleanses the scalp properly. Curls thrive with water, so keeping the hair fully saturated throughout the process is key.
Saturate hair completely with warm water. Apply to palms and distribute evenly, then massage into the scalp with firm fingertips. Add more water and scrunch through to the ends. Rinse and repeat. Leave hair fully saturated before conditioning.
