Meet Samantha: Stylist for Subtlety Elevated Hair

Soft. Seamless. Effortless.

Those are Samantha's three words — and her entire approach to hair. Her artistry lies in creating transformations that feel natural and refined, enhancing what's already there rather than overpowering it.

Samantha Smith Hair Stylist

"I listen for the things clients don't say," she explains. "If someone asks for a big change but they're nervous or tense, I slow things down. Hair is emotional, and I want every client to feel comfortable and completely at home in my chair."

Samantha's signature service? Long hair balayage. She loves the creative satisfaction of painting light exactly where it's needed, crafting soft ribbons of brightness that bring movement and dimension. "It's all about the before and after," she says. "I love finishing with beach waves or glamour waves — it makes the colour come alive."

When it comes to grey hair, Samantha takes a flexible approach: cover it, blend it, or embrace it. Her favourite? Blending. It softens the transition, enhances natural beauty, and always feels effortless.

Her latest chapter has taken her somewhere new. Now Clever Curl method trained, Samantha has extended her signature softness into the world of curly and textured hair — and the fit is natural. The same instinct she brings to a seamless balayage, reading what the hair wants and working with it rather than against it, translates beautifully to curl work. She focuses on pattern, moisture, and movement to help clients understand and embrace what their hair is naturally capable of.

Between appointments, Samantha makes sure her clients stay in love with their hair. She recommends suitable home care, offers gloss or treatment refreshes, and swears by her two hero products: Lakmé K2.0 Restorative Treatment for strength and condition, and Clever Curl Wonderfoam for definition and effortless curl support.

When she's not behind the chair, Samantha recharges by exploring inspiration online from other hair creatives. And fun fact: she's a twin and the only redhead in her family.

If you're looking for hair that whispers luxury, grows out beautifully, and feels undeniably you — Samantha's your stylist