Your blonde was perfect. Bright, creamy, expensive-looking. And then, slowly but surely, the gloss wears off and it’s giving… less champagne, more prosecco.
Before you reach for the bleach, take a breath. Chasing brass with constant lightning is like trying to fix frizz by cutting more layers - it’s tempting, but it won’t give you the long-term results you want.
Here’s the truth: keeping blonde fresh isn’t about quick fixes, it’s about a plan.
1. Stop yo-yo colouring
One month you’re adding lowlights, the next you’re bleaching them out. Not only is this tough on your hair health, but it creates porous hair strands and unpredictable tone that’s silently waiting to go brassy. The most expensive-looking blondes are built with consistency. Pick your lane, stay in it, and watch your colour age gracefully.
2. Make friends with gloss
Gloss isn’t just about tone — although that’s reason enough. When you lighten your hair, the pH shifts, leaving it more alkaline (dry, fragile, dull). An acid-based gloss restores the tone and rebalances the pH, which means shinier, stronger hair.
And if you’re a lived-in blonde who loves going 3–6 months between lightening sessions, a gloss top-up every 6–8 weeks is your secret weapon for keeping that “fresh from the salon” look without the over-processing.
3. Protect your investment
Heat protectant, bond-building treatments, and a mineral-removing shampoo should be part of your regular lineup. Blonde is high-maintenance, even if it’s “low-maintenance blonde.”
4. Detox regularly
Brass isn’t always a result of colour fading; sometimes it’s due to product build-up, minerals in your water, or a summer of salt and chlorine. A monthly salon detox keeps your blonde crisp and bright, and your products working harder for you.
Blonde that looks good for one weekend is easy. Blonde that looks good for months? That’s skill, strategy, and a little salon science. Keep it consistent, keep it glossy, and brass won’t stand a chance.
