There is no shortage of hair advice online. Between TikTok trends, well-meaning friends, and clever marketing, it can be difficult to separate fact from fiction. So we're setting the record straight, with stylist-backed insight and product science that actually stacks up.
Myth 1: Washing your hair every day is bad
False.
How often you wash your hair depends on your scalp, hair type, and lifestyle. Daily washing isn’t the problem, using the wrong shampoo is.
If you’ve got an oilier scalp or hit the gym often, a gentle daily wash might actually improve scalp health. What you want to avoid is over-cleansing with harsh surfactants that strip everything out.
Myth 2: Supermarket or pharmacy shampoo is the same as salon shampoo
Also false.
Salon products aren’t just about branding; they’re built with higher-grade ingredients, better pH balance, and delivery systems that actually do what they claim. Supermarket or pharmacy formulas often dilute active ingredients or rely on cheaper fillers that coat rather than care.
Over time, that difference shows - especially in colour retention, shine, and scalp health.
Myth 3: Trimming your hair makes it grow faster
Technically false - but still essential.
Hair grows from the scalp, not the ends. But regular trims stop split ends from creeping up the strand and causing breakage. If you’re skipping trims to “grow it out,” you might be doing the opposite.
Healthier ends = longer-lasting length.

Myth 4: You can fix split ends with product
False.
There’s no miracle serum that can repair a split. Some products can smooth the look temporarily, but once it’s split - it’s split. The only fix is cutting it off.
The goal is prevention. Use heat protection, avoid aggressive brushing, and stay on top of regular trims.
Myth 5: Colour-safe means sulphate-free
Not quite.
While sulphates can be harsh on colour, “sulphate-free” doesn’t automatically mean colour-safe. You need a formula that protects pigment, supports your cuticle, and maintains pH balance.
Look for:
“Colour-safe” labelling, protein support, and moisturising agents; not just what’s missing from the formula.
Myth 6: Natural = better
Sometimes, but not always.
Natural ingredients can be beautiful, but they’re not always safer or more effective. What matters is formulation, balance, and how ingredients interact with your hair and scalp.
Some of the most gentle and effective products use a blend of lab-developed and botanical ingredients for performance and sustainability.
So, what actually works?
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Products tailored to your hair and lifestyle
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Consistency over gimmicks
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Real advice, not viral hacks
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Trimmed ends and trusted treatments
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A stylist who knows your hair as well as you do
Need help cutting through the noise?
We don’t do fads; only personalised advice that gets results. Bring us your routine or your biggest questions. We’ll help you sort what’s working and what’s not.