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Purple shampoo. Who needs it? And what does it do?

Purple shampoo. Who needs it? And what does it do?

I’m sure, like me you’ve had friends talking to you about purple shampoo and conditioner. And maybe you’re wondering, should I be using purple shampoo?

But you ask yourself, what will it do to my hair? And do I need it?

Here's the answer to all the questions about Purple Shampoo and Conditioners and what they do.

Purple shampoo is literally purple coloured. It distributes purple pigment to neutralize brassy, yellow tones when you shampoo. Purple is used because it is the direct opposite colour of yellow on the colour wheel. This means the purple and yellow cancel each other out. So when using purple pigment on brassy, yellow tones it colour corrects your hair's hue restoring it to its former bright, cooler colour.

Purple shampoo and conditioners are only helpful on blonde, platinum, silver / gray, white, or pastel hair, either natural or dyed. So if you’ve got toffee tones or are sporting cacao black, purple is not for you.

But not all shampoos and conditioners are made equal. Some contain parabens and other nasties that build-up on the hair and leave a residue. Other products are bulked up with fillers to make them seem better value for money.

This is why we recommend Davines Alchemic Silver Shampoo and Conditioner. Yes we know it’s called silver not called purple but it does the job of a Purple Shampoo & Conditioner under another name. Davines Alchemic Silver Conditioner intensifies and illuminates natural or coloured blonde shades while also protecting and extending the hairs life.

And it contains no parabens or silicones. Davines Alchemic conditioners are also all enhanced with Jojoba oil to add softness and shine.

Also when you use the Davines range you don’t need to use the same shampoo and conditioner. If you have other needs you can use a shampoo to address them, like using Davines Nautraltech Calming Shampoo for a sensitive scalp and Davines Alchemic Silver Conditioner to tone your yellows. 

Come into the studio or you can buy your Alchemic Silver Shampoo and Conditioner online here.

If you're wanting to try purple shampoo and you're not blonde - you can book in for a blonde package here with one our amazing team or calling us on 09 238 1460.